When you're ready to think about buying or selling your property, you need to ask yourself the following questions: Do you have the time, energy, sources of information, and contacts to do the job yourself? If you were one of the 'do-it-your-self' people, would the results be as good or better than they would be if you had professional assistance? Would it have gone smoother? Would it have given you more personal time? Would you have purchased for less, or sold for more, if a REALTOR was involved? Read the following information and learn how a REALTOR can help you understand everything you need to know about a real estate transaction.
The Buying Process
The process of buying a home or investment generally starts with
determining your buying power; that is, your financial reserves plus
your borrowing capacity. If you give your REALTOR some basic
information about your available savings, income and current debt, they can refer you to lenders best qualified to help you. Most lenders -- banks and mortgage companies -- offer limited choices.
Finding
Once you know how much you can and want to invest, the next step is to find the properties that most nearly fit your needs. This is the time
to choose a REALTOR that you like. Your REALTOR has many resources to assist you in that search. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR to find all
available properties.
Selecting
Your job is to make the final selection of the right property for you.
This is when excitement and emotion run high. Your REALTOR can assist you in the selection process by providing objective information about each property. REALTORS have access to a variety of informational resources. REALTORS can provide local community i
nformation on utilities, zoning. schools, etc. There are two things you'll want to know. First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?
Negotiating
There are a myriad of negotiating factors, including, but not limited
to price, financing, terms, date of possession, and often the inclusion
or exclusion of repairs and furnishings or equipment. The purchase
agreement should also provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your REALTOR can advise you as to which investigations and inspections are recommended or required.
Due Diligence
With a negotiated agreement in hand, it is time to complete the
evaluation of the property. Depending on the area and property, this
could include inspections for termites, dry rot, asbestos, faulty
structure, roof condition, septic tank and well tests, just to name a few. Your REALTOR can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports. You will also want to see a preliminary report on the title of the property. Title indicates ownership of property and can be mired in confusing status of past owners or rights of access. The title to most properties will have some limitations; for example, easements (access rights) for utilities. Your REALTOR, title company or attorney can help you resolve issues that might cause problems at a later date.
Financing
As soon as you are reasonably sure the property is right for you, the
process of obtaining financing begins. Your REALTOR can help you in
understanding different financing options and in identifying qualified
lenders.
Closing or Settlement
Finally, there is the closing, or settlement, as it is known in
different parts of the country. Every area has its own unique customs.
In some areas, the title or escrow company will handle this process. In
other parts of the country, an attorney does it all. Again, your REALTOR can guide you through this process and make sure everything flows together smoothly.
Marketing
The next step is a marketing plan. Often, your REALTOR can recommend
repairs or cosmetic work that will significantly enhance the salability
of the property. Marketing includes the exposure of your property to
other REALTORS and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a REALTOR other than yours brings in the buyer. Your agent acts as the marketing
coordinator, disbursing information about your property to other REALTORS through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc.
Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your REALTOR will know when, where and how to advertise your property.
There is a misconception that advertising sells real estate. The National Association of Realtors studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends and family, and personal contacts.
Security
When the property is marketed with the REALTOR'S help, you do not have to allow strangers into your home. REALTORS will generally pre-screen and accompany qualified prospects through your property.
Negotiating
The negotiation process deals with much the same issues for both buyers and sellers, as noted above under the buying process. Your REALTOR can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing -- a lot of possible pitfalls. Your REALTOR can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Monitoring, Renegotiating and Closing
Between the initial sales agreement and closing (or settlement),
questions may arise. For example, unexpected repairs are required to
obtain financing or a cloud in the title is discovered. The required
paperwork alone is overwhelming for most sellers. Your REALTOR is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).
How Do REALTORS Get Paid?
REALTORS are generally paid by the seller, but only when a transaction
closes. REALTORS have expenses and financial obligations just like you, so it will be to your mutual benefit if you choose a REALTOR and stick with that person. The REALTOR will respect your loyalty and respond with a sincere commitment to you.
Why A REALTOR?
All real estate licensees are not the same. Only real estate licensees
who are members of the National Association of Realtors are properly
called REALTORS. They proudly display the REALTOR "R" logo on the
business card or other marketing ands sales literature. REALTORS are
committed to treat all parties to a transaction honestly. REALTORS
subscribe to a strict code of ethics and are expected to maintain
a higher level of knowledge of the process of buying and selling
real estate. An independent survey reports that 84% of home buyers
would use the same REALTOR again.
By Ron Schmeadick, CRB Co-Owner and Associate Broker, Realty Executives, Eugene, Oregon.